Public Relations ◦ Communications ◦ Marketing ◦ Social Media
MARKETING AND PUBLIC RELATIONS PORTFOLIO
Make-A-Wish Orange County and the Inland Empire
UNIVERSITY PORTFOLIO
Samples of work completed during my undergraduate career at California State University, Long Beach
Project | 01
Public Relations Campaign
Counseling and Psychological Services @ CSULB
This was a group project that was part of the Journalism 470 Public Relations Management and Campaigns. Our client was the Counseling and Psychological Services (CAPS) center at CSULB
This public relations campaign is commissioned with the goals of:
1. Increasing awareness of CAPS at CSULB;
2. Lowering the stigma associated with utilizing CAPS services; and
3. Improve CAPS online presence.
Project | 03
University Honors Program: Undergraduate Thesis
As a requirement for the University Honors Program at CSULB, I worked on an undergraduate thesis with a public relations professor at CSULB on the topic of social media, marketing and public relations. My research provides a better understanding on how social media has created a blurred line between marketing and public relations and what the future holds for the field of public relations.
The Blurred Line Between Public Relations, Marketing, and Social Media