Public Relations ◦ Communications ◦ Marketing ◦ Social Media
RESUME
WORK EXPERIENCE
I am a California State University, Long Beach graduate with a B.A. in Journalism and Public Relations, and a minor in Communications. I have experience working in the education, nonprofit, entertainment and hospitality industries.
Skills
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Graphic Design
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Public Relations
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Writing
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Social Media Marketing
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Project Management
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Event Planning
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School Public Relations
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Website Content Management Systems: WordPress, Finalsite, Sitecore
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Computer Softwares: Microsoft Office programs; Adobe Creative Cloud: Photoshop, Illustrator, InDesign; iMovie
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Public Relations Software: Cision, Meltwater
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School Board Management: BoardDocs
Languages
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English
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Spanish
Long Beach Unified School District
Communications Specialist
September 2020 - Present
Long Beach, California
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Develop and manage communication programs for the District including websites, social media, flyer distribution and parent/community communication systems that reach and represent all 68,000 students.
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Develop and distribute an internal digital newsletter to 10,000+ employees.
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Research, draft, and proofread content for press releases, newsletters, brochures, flyers, websites and other general marketing materials.
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Review and approve flyer requests from local community and government organizations for districtwide distribution to any of our 85 school sites.
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Format and manage that posting of all District board policies and documents relating to the District's Board of Education using BoardDocs platform.
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Process and manage media requests and general information requests from community members and outside agencies.
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Serve as a resource regarding District policies and procedures.
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Develop and manage approved content for District social media and websites.
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Share and promote information of interest to stakeholders and coordinate public affairs, media, community relations and marketing activities.
Fashion Island Hotel
Marketing Specialist
June 2019 - April 2020
Newport Beach, California
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Manage all social media outlets for property. Social media outlets include Facebook, Instagram and Twitter for Fashion Island Hotel, Oak Grill and Aqua Lounge.
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Manage content creation for property and any required marketing initiatives.
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Manage the creation, development and execution of seasonal programming for property, including special events and holiday promotions.
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Manage all VIP media relations, influencer requests, in collaboration with our external public relations firm.
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Serve as the on-site brand manager to ensure all key standards are upheld and executed based on guidelines provided by The Irvine Company.
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Manage on-site requests for marketing materials, printed collateral and digital assets, working closely with corporate marketing.
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Assist with media relations events, public relations requests, photo shoots, and photography requests, as needed.
Make-A-Wish Orange County and the Inland Empire
Marketing Coordinator
September 2017 - May 2019
Irvine, California
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Responsible for planning, coordinating and executing our marketing and communications plan.
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Manage website by writing new stories, updating website calendar and designing graphics to better promote and highlight our messaging.
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Manage chapter’s social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube) and utilize scheduling platforms, such as HootSuite, for any necessary posts.
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Design marketing collateral using Adobe Creative Suite programs. Collateral may include infographics, fliers, advertisements, social posts, and event signage.
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Assist with monthly e-mail newsletter: design graphics, write stories and schedule using e-mail marketing platforms, like Constant Contact.
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Assist with the planning, implementation and coordination of our two annual fundraising initiatives via direct mail/bulk mail and via e-mail marketing and social media campaigns.
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Oversee our Marketing and Communications Intern.
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Ensure our brand and messaging is accurate on all internal and external communication pieces and/or projects
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Work closely with the Director of Brand Advancement on any public relations and marketing initiatives, such as writing press releases and pitching wish stories to media.
Kari Feinstein Public Relations
Public Relations Assistant
August 2016 - September 2017
Hollywood, California
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Assist in producing and managing social media content for clients on Instagram.
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Identify new and upcoming influencers to add to media lists.
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Create and send seeding kits to influencers and celebrities.
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Assist in production and planning of Emmy's and Oscar Style Lounge's.
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In charge of hiring team of 14+ interns for Style Lounge events.
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Administer the stock of product used for seeding kits.
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Administer the delivery and shipment of products.
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Assist staff with any assigned tasks.
Film Independent Director's Close Up
Event Assistant
February 2017 - March 2017
Hollywood, California
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Worked cohesively with Event Coordinator to ensure success of our five-week "Directors Close Up" event.
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Assisted with the set-up and breakdown of weekly event and reception.
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Supervised and directed 4-6 volunteers to ensure a successful execution of event.
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Oversaw check-in table and assisted volunteers when needed.
2017 Independent Film Spirit Awards
Events Intern
January 2017 - February 2017
Santa Monica, California
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Assisted Producer and Co-Producer in the planning and execution of award show.
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Updated and created staff lists, contact lists, and signage for show day.
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Worked alongside Producer and Co-Producer on show day.
Film Independent Forum
Theater Manager
October 2016
Hollywood, California
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Responsible for the entire theater's organizational structure for all eight panel discussions held throughout two-days.
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Ensured all panels were executed and timetabled efficiently.
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Worked with the Director of Production and Operations to ensure all material was ready and correct.
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Worked with Moderator and Panelists to ensure panel discussions ran smoothly.
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Communicated panelists wishes to production and operations team.
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Communicated with outside staff when panels started and ended to ensure smooth transition for the following events.
2016 Los Angeles Film Festival
Events Intern
May 2016 - June 2016
Culver City, California
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Assisted the Event Director and Event Coordinator in the planning and execution of all events during the nine-day festival, including events pertaining to opening and closing night movie premieres, after-parties, and receptions.
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Worked along-side Event Director at the Conjuring 2 movie premiere and after-party.
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Communicated and lead our team of 6-8 volunteers every day during the festival.
EDUCATION
As a first-generation college graduate, the importance of an education has been instilled in me since I was young. Growing up, I was reminded by my parents that they will always do anything they can to leave me with the greatest gift: an education.
California State University, Long Beach
2013 - 2017
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Bachelor of Arts in Journalism/Public Relations, Minor in Communications
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University Honors Program
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University Peer Mentor Program
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Kappa Tau Alpha National Honor Society
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Cum Laude Graduate
Awards:
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Outstanding Achievement in Public Relations Award, 2017
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President's Honor List, Spring 2014, Spring 2015, Fall and Spring 2016
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Dean's Honor List, Fall 2013, Fall 2014, Fall 2015
Published Work:
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The Blurred Line Between Public Relations, Marketing, and Social Media (University Honors Program Thesis Project)
University Of Leicester, England
Fall 2015
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Study Abroad Program
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Communication Minor